Asian J Beauty Cosmetol. 2012; 10(3): 655-660.
The Degree of Interest in Beauty of Career Women and Awareness of Effects of Make-up Image
ABSTRACT
With regard to the effects of career women’s make-up image, it was found that the biggest part of respondents
chose ‘looks familiar’, followed by ‘looks bright’, ‘look friendly’, ‘looks well matched with characteristic of works’,
‘looks active’, and ‘looks modern and neat’. Therefore, make-up will not only satisfy the external beauty of
a human, but also give much influence on social relationships, psychological satisfaction, work satisfaction,
improvement of work efficiency, etc. For this reason, it is necessary to provide various make-up lectures
and services for career women and profoundly study their effects. Especially, in regard to women’s make-up
per each generation, a color is appearing as the most important choice standard, which means the different
preference for colors per generation and leads to the needs for development of various colors fitted for each
age range.
Keywords :
Career woman, Awareness, Beauty, Make-up, Image
