Choi JH, Jang MY, Park EJ. Effects of perceptual value on the relationship between service quality and user satisfaction in hair salon. Journal of the Korean Society of Cosmetology 25: 1221-1228. 2019.
Choi SI, Ahn JS, Lee SB. The effects of the selective attributes of coffee shop on perceived value and customer loyalty. Journal of Tourism and Leisure Research 27: 319-340. 2015.
Lee BR, Hwang GVNR. A study on the effect of promotion service quality and perceived value of hair salon on repurchase intention. Journal of Beauty Art Management 8: 167-176. 2014.
Jeong BD, Kim JH. The effect of service quality and brand image of overseas direct purchase on perceived value, satisfaction and purchase intention. The e-Business Studies
21: 3-18. 2020.
Jo HJ, Park EJ. The effects of brand assets on the relationship between the brand image and customer satisfaction. Journal of Korean Beauty Society 25: 493-502. 2019.
Jo HN, Yang DH. A study on the influence of service quality to brand image and perceived value as perceived by dessert cafe consumers. Culinary Science and Hospitality Research 25: 136-144. 2019.
Jung JH, Lee SB. A study on the selection motivation of environment-friendly foodon the perceived value, consumer attitude, and customer loyalty. International Journal of Tourism and Hospitality Research
30: 211-226. 2016.
Kang CK, Park YR. Impact on the quality of service perceived brand image and loyalty of hospital. The Academy of Customer Satisfaction Management 18: 83-97. 2016.
Kim HJ, Oh TS, Yang EJ. Effects of customers’ perception of VMD on brand image and brand reliability: focusing on domestic beauty salons. The Korean Society of Design Culture 21: 243-252. 2015.
Kim HS, Kim YS. Effects wine bar's brand image on guest satisfaction, loyalty, revisit intention. The Journal of the Korea Contents Association
10: 433-443. 2010.
Kim JA, Oh YK. Purchase behavior and satisfaction of online-only brand cosmetics. Asian Journal of Beauty and Cosmetology
16: 32-41. 2018.
Kook HR, Na HY, Kim SH. The effects of nonverbal communication on customer trust and customer loyalty in hair and beauty service providers. Journal of the Korean Society of Cosmetology 22: 1016-1025. 2016.
Lee BH, Na YY. The causal relationship between experience marketing, perceived value, brand attitude, and behavior of hair shops. Journal of the Korean Society of Beauty and Art
22: 133-151. 2021.
Lee EK, Han JH, Yang EJ. Effects of preferred hair beauty companies’ brand images on purchase intention: in special reference to Juno Hair and Park Seung Chol Hair Studio. Journal of the Korean Society of Cosmetology 21: 1084-1092. 2015.
Lee HJ, Jin YM. The effects of awareness of the franchise hair salons on the brand-image and the satisfaction of the Franchise hair salons. Journal of the Korean Society Design Culture 21: 577-588. 2015.
Lee HW, Kim YM. Structural relationship among factors affecting game attendance, perceived value, spectating satisfaction, spectating commitment, revisit intention and word of mouth intention of professional soccer spectators. Journal of Sport and Leisure Studies
77: 145-164. 2019.
Lee SI. The effect of local tourist restaurant selection attributes on perceived value, customer satisfaction and revisit intention: focused on Gwangju area. Journal of Hotel & Resort 18: 331-350. 2019.
Lyu M. A study on the influence of design identity of Korean cosmetics industry in China on brand image, brand awareness, and brand loyalty, intention of use. The Treatise on The Plastic Media 21: 250-258. 2018.
Oh YJ. Influence of a cosmetic company's eco-friendly activities on consumers' purchase intention through the mediating effects of perceived image. Asian Journal of Beauty and Cosmetology
19: 149-167. 2021.
Song MS. What semiotic values do cosmetics consumers consume?: analysis of cosmetic brand reputation and brand selection attributes using text mining. Asian Journal of Beauty and Cosmetology
19: 263-275. 2021.
Woo YS, Park EJ. Effect relationship of consumer perception, satisfaction and word-of-mouth intention about products sold at hair shop. Journal of the Korean Society of Cosmetology 23: 1125-1132. 2017.