Asian J Beauty Cosmetol. 2012; 10(4): 901-909.
A Study on the Improvement in the Management for Raising the Rate of Return in Beauty Industry through Case Studies
ABSTRACT
The purpose of this study is to investigate methodology to improve the rate of return in beauty industry. In the
esthetic salon now growing rapidly, this study focused on the human resource management system on which
the labor productivity and quality of service depends. For the effective HR management, dropping employee
turnover rate plan is suggested. Data was collected from B esthetic salon of A cosmetic company. For this
study, the survey in B esthetic salon and the case study in the same line of business are analyzed. According
to the analysis, self development and industrial training influences to esthetician’s intention to change jobs and
the relationship with a salon director has a decisive effect. With the survey result, case study of "C cosmetic
company " and " D cosmetic company " suggested more realistic solution:strengthen the training system for
estheticians and the salon directors. For esthetician training, attracting voluntary participation with "pre-training
benefits after" system and providing the better training with the professional courses satisfies esthetician’s
self development need and reduces the intention to change jobs. Professional expertise and management
training courses improve the salon director’s HR management skills. On the basis of the analysis, through the
practical resolution to drop an employee turnover rate of B esthetic salon, A cosmetic company’s stable growth
in esthetic service industry is anticipated.
Keywords :
Esthetician reduced turnover, Self-development, The quality of store owner, Human resource management
