Asian J Beauty Cosmetol. 2011; 9: 0.
An Examination on the Necessity of the Beauty Service Quality Certification System
-With a focus on the Esthetic Spa-
ABSTRACT
The operational context of the beauty industry is changing, as the structure of the economy in
21st century is shifting to one that is heavily service industry centered. Therefore, a system of certification
of the service quality is envisaged to become an important reference in terms of the communication
with the customers and gaining their trust in the marketing division of the beauty
industry. Therefore, it could be said that there is an urgent need for a study focused on this matter.
In this study, an examination was made on the various certification systems in and outside of Korea
with a view to study the method in which the service certification system could be utilized in the
beauty industry, especially with a focus on the esthetic spa. Also, in order to enhance the overall
service quality of the industry, a systematic, and rational certification criteria was to be developed,
by making suggestions that cover the general aspects of the system and potential problems in operating
it, with an attempt to present some measures for improvements. In order to design the service
quality certification system for beauty services, it is necessary to adopt certification criteria from
external disciplines for comparison and measurements in order to construct the service factors and
standard index for the certification system. With this, discussions on how to establish such a system
and what kind of preparations, as well as processes to be taken exist. At this point, there is a
need for the industry to change and progress into a higher phase in terms of their existing operation
approaches of esthetic salons, which needs to be changed or progressed into that of an esthetic
spa. Therefore, there needs to be a government initiated efforts that invites the academic
sphere and the commercial sector, as well as the relevant experts, to study how to establish such a
certification system for the beauty service quality.
Keywords :
Beauty industry, service, esthetic spa, quality certification, ISO 9000
