Asian J Beauty Cosmetol. 2011; 9: 0.
The Effect of Male University Students' Body Images on Appearance Management Behaviors
ABSTRACT
The purpose of this study is the effect of male university students' body images on appearance
management behaviors. The targeting subjects are 443 male university students who are attending
universities located in Seoul and in the capital area.
First, the body images of male university students are classified as 3 sub-factors such as satisfaction
with the body, appearance-orientation and appearance evaluation. Second, appearance management
behaviors are classified as 5 sub-factors such as hair style, skin care, body shape, fashion
style, and cosmetic & plastic surgery management behaviors. Third, as a result of analyzing the effect
of male university students' body images on appearance management behaviors, as the level of
appearance orientation increases, the appearance management behavior is improved. As the level of
appearance evaluation gets higher, skin care and cosmetic & plastic surgery management behaviors
decrease. In case the level of the satisfaction with the body image increases, fashion style management
behavior gets higher.
Keywords :
Body images, Appearance management behaviors, Male university students
