Asian J Beauty Cosmetol. 2013; 11(2): 399-405.
A Study on Skin Beauticians’ Stress Management on Customer Orientation
ABSTRACT
The purpose of this work is to investigate how skin beauticians’ stress management affects customer orientation in managing skin beauty salons and thereby increase skin beauticians’ health and quality of life and provide a fundamental material that will be used to make an efficient standard service manual for skin beauty salons. The survey about demographical characteristics, stress management and customer orientation was used to find out how stress management affect customer orientation. The study results are presented as follows: First, regarding stress management, the most found was the answer that ‘the respondents are aware of their stress factors’; regarding customer orientation, the most found was the answer that I do my best to treat customers with a bright smile on my face. Secondly, according to the analysis as to how demographical characteristics and stress management affect customer orientation, it was found that the better the capability of managing stress was, the higher its significant effects on customer orientation was. The study result revealed that what matters most in stress management factors is that skin beauticians try to realize their stress factors and that they have positive thoughts. Therefore, it is necessary for skin beauticians to realize their stress factors, think positively and make their efforts to ease a sense of stress. With this individual efforts, it is necessary to provide institutional support in the perspective of managers’ operation rules and in the social dimension.
Keywords :
Skin Beauticians, Stress Management, Customer Orientation, Stress factor
