Asian J Beauty Cosmetol. 2013; 11(2): 321-330.
A Study on Face Satisfaction, Appearance Care Motives and Permanent Make-up Behaviors of Female Consumers by Age
ABSTRACT
This paper investigated the difference and correlation of satisfaction by facial area, appearance care motives and permanent makeup behaviors of female consumers in 20s to 40s. For the satisfaction on facial area by age, the subjects in their 20s who were very interested in the trend or image change showed low satisfaction on the facial area which was linked to the appearance care behaviors and high satisfaction on the areas which were highly related to aging. The subjects in their 40s showed higher satisfaction on facial area than other age groups as the age group which had more importance on life value or health with lower emphasis on appearance. The change of attraction was the highest motive among all subjects from 20s to 40s for the appearance care motives. It indicated that the subjects considered the appearance care to look attractive as the very important element regardless of ages. For the permanent makeup behaviors, the subjects in their 40s felt the most keenly of the necessity of permanent makeup to improve their images in interpersonal relationship as their social activities became more vigorous. For the correlation between satisfaction by facial area by age and permanent makeup behaviors, the correlation in skin satisfaction was found among the subjects in 20s and 40s. The higher the face satisfaction was, the more it had significant impact on the permanent makeup behaviors. In the correlation between appearance care motives by age and permanent makeup behaviors, the subjects from 20s to 40s showed very high correlation. In accordance with the analysis results, the permanent makeup strengthened the change of attraction and self-satisfaction and had positive influence on interpersonal relationship. The results verified that the satisfaction of female consumers by facial area and appearance care motives had the significant impact on the permanent makeup behaviors. Furthermore, the face satisfaction, appearance care motives and permanent makeup behaviors in the subjects from 20s to 40s were influenced by the interest on appearance and social activity. Accordingly, it was proved that the permanent makeup was recognized as the new kind of appearance care by female consumers.
Keywords :
Appearance care motives, Face satisfaction, Permanent make-up
