Asian J Beauty Cosmetol. 2013; 11(3): 585-591.

The Effect of Chinese women in Korea’s Appearance Concern on Beauty Management Behavior

In modern society, we could easily find multicultural people is in society at large, since the globalization and human resource communication between country. From the reason of international marriage which is the highest distribution of multicultural women, foreign worker, and international student, the chinese women in Korea have the highest distribution rate. We study the appearance concern on beauty management act by realizing the importance of appearance management in this society, targeting to chinese women. The fact of appearance concern is classified by 3 facts which are self appearance concern, fashion oriented concern, and others copy concern. Also, the beauty control act is classified by 4 facts which are skin-hair care act, make up care act, body care act, and beauty and plastic surgery care act. Chinese women have lots of intention to appearance, but not active attitude. they have a negative view to plastic surgery for beauty, and are interest to subjective care such as skin and hair care act by considering self physical condition rather than others. And the advanced research shows interest to Korean make technique and Korean cosmetic at make up care. From the result, among the low rank of beauty care, make up is the most linked closely to fashion.

Keywords : Chinese women, Appearance Management Behavior, Beauty Management Behavior, Beauty Care Behavior