Asian J Beauty Cosmetol. 2010; 8: 0.
Influences of Perceptions of the Full Ingredient Labeling of Cosmetic Products on the Purchase Intentions of Environment-Friendly Cosmetic products - With a focus on the theory of planned behavior -
ABSTRACT
On September 11, 2008 the full ingredient labeling of cosmetic products went into full effects according to the Cosmetic Products Act and its enforcement regulations under No. 81 Ordinance of Ministry of Health and Welfare. Thus using the theory of planned behavior, this study set out to investigate the influences of perceptions of the full ingredient labeling of cosmetic products on the attitudes toward and purchase intentions of environment-friendly cosmetic products among adolescents and adult consumers including college students. It also aimed at helping consumers realize the danger of such cosmetic products as contain chemicals, helping to establish measures to promote the right to know and health of consumers of cosmetic products, and providing cosmetics companies with opportunities to develop, market, and launch customized environment-friendly cosmetic products in today's market where the well-being industry is in the limelight.
Keywords :
Full ingredient labeling of cosmetic products, Environment-friendly cosmetic products, Well-being, Customized basic cosmetic products
