Asian J Beauty Cosmetol. 2014; 12(5): 607-612.

The Comparative Analysis of Bob Style, According to Each Foreign Brand’s Haircut Diagram, Mainly Vidal Sassoon, Toni & Guy and Zone & Section

In this study, examined the characteristics of each brand cut, Vidal Sassoon, Toni & Guy and Zone & Section which has been educational curriculum and academy since 40years, through the hair cutting diagram of Bob Style, the most popular and trendy style of beauty education from the 1910’s to the present, at all ages has been preferred and reinterpreted, so that it can be applied to a style suited to the tastes of Korean. As a result, Vidal Sassoon has understated texture processing techniques, pivoting, section of vertical direction and blent hair cut line, which has the most intense and heavy Bob Style. Toni & Guy has enough texture processing techniques, pivoting, section of diagonal and blent hair cut line, which has soft and natural Bob Style. Zone & Section has section of pivoting & vertical direction, point haircut line, which has most light and soft Bob Style due to has most texture processing techniques. It is shown when you uses the texture of the hair and the techniques of each brand, according to customers needs, which is indicated that Bob Style will be suited to the tastes of customers & Korean.

Keywords : Bob Style, Hair cutting diagram, Vidal Sassoon, Toni & Guy, Zone & Section