Asian J Beauty Cosmetol. 2006; 4(2): 143-155.
INDIVIDUAL CHARACTERISTICS on COSMETIC DEGREE
ABSTRACT
The purpose of this research was to investigate cosmetic attitude for women's make-up, relationship
among individual characteristics and the degree of make-up. For this aims, two hundred twenty
seven female from the age of 20 to the age of 60 living in Seoul, Keongki were answered the questionnaire
about a time that take for make-up and feel about women's make-up, image that desire to
express in make-up, the degree of make-up. The individual characteristics on the degree of
make-up were subjective age and self-esteem, self-concepts.
The results of this study are as follows :
First, a time that take for make-up was 10 minutes or 20 minutes.
Second, there were more respondents with a middle or high degree of make-up than respondents
with a low degree of make-up.
Third, the image that women desire to express in make-up was intellectual-polished image. The
following image was neat image and clear image. It was found out that the degree of make-up was
different according to image that desire to take in make-up.
Fourth, it was found out that the respondents maintain subjective age identities that are younger
than their actual age. The degree of make-up was different according to actual age. A women with
40 age has a higher degree of make-up.
Fifth, it was found that the respondents with younger subjective age showed a high degree of
make-up. It means that the respondents with younger subjective age use more cosmetics.
Sixth, It was found that there was difference in the degree of make-up by self-concepts. The respondents
with high degree of self-concepts showed a higher degree of make-up.