Asian J Beauty Cosmetol. 2006; 4(2): 31-45.
A Study on the Metro-sexual trend by Life- style of 20-30 Age
Group
ABSTRACT
Recently phenomena of men's positive 'making up their look' became more prominent. In general
inclination for making-up was considered as appropriate to females socially but more recently social
perception on men's image and appearance has undergone much change. Such phenomena are result
of release of men's emotional constraint and change in criteria for looking at men by society. It
may be stated as a result of more diversification and individualization in modern society. With the
change in value judgement of society men no more afford to be neglectful of sprucing themselves
up. Many men are acting in order to pursuing image unique to themselves.
In study of men's clothes there were preceding studies on feminizing trend of men's clothes but
no such studies can be found on metro-sexual phenomena. The purpose of this study is to find out
phenomena and trend of metro-sexual appearing in contemporary society and also to find out special
features of life style of men in their twenties and thirties and management of their external
appearance. Also it is aimed through this study to contribute something to analysis and forecasting
of change in men's value judgement and change in management of their external appearance in
future.
