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Asian J Beauty Cosmetol
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A Study on the Preference for Makeup Product Purchasing Behavior through Vertical Commerce: Focusing on the MZ generation
Won Yeong Gu, Jeong Ju Shin, Seunghee Bae
Asian J Beauty Cosmetol.
2026;24(1):117-129. Published online March 26, 2026
DOI:
https://doi.org/10.20402/ajbc.2026.0013
An Analysis of the Appearance Management Behavior of
Generation MZ
in the Post-Corona Era
Je-Sung Lee, Boram Jun, Byeo-Ree Kim, June-Young Lee
Asian J Beauty Cosmetol.
2021;19(4):543-553. Published online December 29, 2021
DOI:
https://doi.org/10.20402/ajbc.2021.0211
Cited By 5
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