A Study on the Influence of Brand Extension Portfolio Strategy on Cannibalization in Low-cost Cosmetics Market
Man Seok Song
Asian J Beauty Cosmetol. 2020;18(1):65-77. Published online 2020 Mar 27 DOI: https://doi.org/10.20402/ajbc.2020.0003
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A Study on Brand Extension and Cannibalization of Color Cosmetics
Man Seok Song, Yun-Jae Cho, Mi Ju Yim
Asian Journal of Beauty and Cosmetology.2020; 18(4): 571. CrossRef