A Study on Brand Extension and Cannibalization of Color Cosmetics
Man Seok Song, Yun-Jae Cho, Mi Ju Yim
Asian J Beauty Cosmetol. 2020;18(4):571-585. Published online 2020 Dec 29 DOI: https://doi.org/10.20402/ajbc.2020.0079
Citations to this article as recorded by 
The Cannibalization Effect on Franchise Retail Market and the
Moderating Effect of the Store Location
Kyowon Seo, Sarang Go
Journal of Channel and Retailing.2023; 28(3): 25. CrossRef