Effects of Beauty Influencer Credibility on Perceived Risks and Purchase Intention of Consumers
In Yeong Lee, Sung-Nae Lee
Asian J Beauty Cosmetol. 2022;20(2):213-225. Published online 2022 Jun 29 DOI: https://doi.org/10.20402/ajbc.2022.0012
Citations to this article as recorded by 
The Influence of Characteristics of Beauty Influencers’ Social Media Contents on Color Cosmetics Purchase Intention : Focusing on the Millennial Generation
Eun-Seo Heo, Hyun-jin Jeon
Fashion & Textile Research Journal.2023; 25(1): 104. CrossRef