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A Study on the Influence of Brand Extension Portfolio Strategy on Cannibalization in Low-cost Cosmetics Market

Man Seok Song

Asian J Beauty Cosmetol. 2020;18(1):65-77. Published online 2020 March 27 DOI: https://doi.org/10.20402/ajbc.2020.0003

A Study on the Influence of Brand Extension Portfolio Strategy on Cannibalization in Low-cost Cosmetics Market

Man Seok Song

Asian Journal of Beauty and Cosmetology. 2020;18(1):65-77

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A Study on Brand Extension and Cannibalization of Color Cosmetics

Man Seok Song, Yun-Jae Cho, Mi Ju Yim

Asian Journal of Beauty and Cosmetology. 2020;18(4):571-585

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A study on the Repositioning Strategy for Competitiveness of Enterprise in Low-Cost Cosmetics Market

Man Seok Song

Asian Journal of Beauty and Cosmetology. 2018;16(3):405-416

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Research on Brand Marketing Strategy of Armani Cosmetics Based on the Chinese Market

Zihan Zhang, Yige Zhou

BCP Business & Management. 2023;38:1712-1719

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Brand Portfolio Strategy

Journal of Product & Brand Management. 2005;14(7):468-468

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Brand extension naming strategies: An exploratory study of the impact of brand traits

Wilfried R. Vanhonacker

Marketing Letters. 2007;18(1-2):61-72

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Brand portfolio strategy and brand architecture: A comparative study

Elisio Carolino Sousa Santos Junior

Cogent Business & Management. 2018;5(1):1483465

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Brand architecture: building brand portfolio value

Michael Petromilli, Dan Morrison, Michael Million

Strategy & Leadership. 2002;30(5):22-28

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Market expansion, cannibalization, and international airline pricing strategy

Gregory S. Carpenter, Dominique M. Hanssens

International Journal of Forecasting. 1994;10(2):313-326

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Brand Portfolio Strategy

David A. Aaker

Strategic Direction. 2006;22(10):

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This metadata service is kindly provided by CrossRef from March 30, 2016. Asian J Beauty Cosmetol has participated in CrossRef Text and Data Mining service since October 29, 2014.