A Study on Brand Extension and Cannibalization of Color Cosmetics
Asian Journal of Beauty and Cosmetology. 2020;18(4):571-585 
A Study on the Influence of Brand Extension Portfolio Strategy on Cannibalization in Low-cost Cosmetics Market
Asian Journal of Beauty and Cosmetology. 2020;18(1):65-77
A color study on the packaging design of Korean brand cosmetics -Focusing on affordable brands for female consumers-
E3S Web of Conferences. 2021;236:05022
Brand-Pack Size Cannibalization Arising from Temporary Price Promotions
Journal of Retailing. 2012;88(3):343-355
Inter-size and inter-brand competition analysis within a product category: Scope of cannibalization effects
Journal of Brand Management. 2009;17(4):254-265
Retail Brand Extension: From Theory to Practice. A Multi- Country Study of European Grocery Retailers
Advancing Insights on Brand Management. 2017;
Color cosmetics
Chemistry and Technology of the Cosmetics and Toiletries Industry. 1992;142-170
Color cosmetics
Chemistry and Technology of the Cosmetics and Toiletries Industry. 1992;149-182
Affective cues and brand-extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad
Psychology & Marketing. 2006;23(7):597-616
Microwave Sanitization of Color Additives Used in Cosmetics: Feasibility Study
Applied Microbiology. 1975;30(6):1054-1054