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What Semiotic Values Do Cosmetics Consumers Consume?: Analysis of Cosmetic Brand Reputation and Brand Selection Attributes Using Text Mining |
Man Seok Song |
Asian J Beauty Cosmetol. 2021;19(2):263-275. Published online 2021 June 30 DOI: https://doi.org/10.20402/ajbc.2021.0169 |
What Semiotic Values Do Cosmetics Consumers Consume?: Analysis of Cosmetic Brand Reputation and Brand Selection Attributes Using Text Mining What makes a corporate heritage brand authentic for consumers? A semiotic approach Retail-brand baby-products: What do consumers think? What Is a Brand? A Semiotic Analysis Potential points of brand leverage: consumers’ emergent attributes The relationship between consumer involvement and brand perceptions of female cosmetic consumers What Holds Ethical Consumers to a Cosmetics Brand Bayesian approach to assess consumers’ brand selection process and identification of brand attributes in a service context The Impact of Brand Positivity on the Relationship Between Corporate Image and Consumers’ Attitudes Toward Brand Extension in Service Businesses An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting |
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