What Semiotic Values Do Cosmetics Consumers Consume?: Analysis of Cosmetic Brand Reputation and Brand Selection Attributes Using Text Mining
Asian Journal of Beauty and Cosmetology. 2021;19(2):263-275 
What makes a corporate heritage brand authentic for consumers? A semiotic approach
Journal of Brand Management. 2021;28(5):545-558
Retail-brand baby-products: What do consumers think?
Journal of Brand Management. 2001;8(3):196-210
What Is a Brand? A Semiotic Analysis
Brands and Cultural Analysis. 2019;9-17
Potential points of brand leverage: consumers’ emergent attributes
Journal of Product & Brand Management. 2002;11(4):198-212
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Journal of Brand Management. 2008;17(2):114-133
What Holds Ethical Consumers to a Cosmetics Brand
Business & Society. 2014;55(4):528-549
Bayesian approach to assess consumers’ brand selection process and identification of brand attributes in a service context
International Journal of Hospitality Management. 2009;28(1):33-41
The Impact of Brand Positivity on the Relationship Between Corporate Image and Consumers’ Attitudes Toward Brand Extension in Service Businesses
Corporate Reputation Review. 2012;15(2):105-118
An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Journal of Brand Management. 2017;25(2):185-196