Mediating Effect of Perceived Value on the Relationship between Brand Image and Customer Loyalty of Hair Salon
Asian Journal of Beauty and Cosmetology. 2021;19(3):343-354 
THE ROLE OF BRAND RELIABILITY AND BRAND INTENTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND BRAND LOYALTY
Riset. 2022;4(1):001-014
Customer Commitment as a Mediating Variable between Corporate Brand Image and Customer Loyalty
Journal of Education and Vocational Research. 2014;5(1):17-27
The Effect of Customers’ Perceived Value of Retail Store on Relationship between Store Attribute and Customer Brand Loyalty: Some Insights from Malaysia
Procedia Economics and Finance. 2016;37:432-438
An Empirical Analysis of Brand as Symbol, Perceived Transaction Value, Perceived Acquisition Value and Customer Loyalty Using Structural Equation Modeling
Sustainability. 2019;11(7):2116
The Moderating Effect of Customer Engagement on the Brand Image – Brand Loyalty Relationship
Procedia - Social and Behavioral Sciences. 2014;148:203-210
Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
Journal of Brand Management. 2022;
Relationship Between Millennials and Brand Loyalty: Mediating Brand Loyalty Factors
Journal of Business Theory and Practice. 2017;5(3):223
Customer value and customer brand engagement: Their effects on brand loyalty in automobile business
Innovative Marketing. 2021;17(2):90-101
Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty
Journal of Retailing and Consumer Services. 2019;50:322-332