Effect of Bio Cosmetic Brand Equity on Brand Loyalty and WOM Intention
Asian Journal of Beauty and Cosmetology. 2022;20(3):337-348 
The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media
Business & Management Studies: An International Journal. 2021;9(4):1380-1398
PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE EFFECT OF BRAND EXPERIENCE'S DIMENSION IN CREATING BRAND LOYALTY AND IT'S EFFECT ON BRAND EQUITY]
Indonesian Marketing Journal. 2022;1(2):80
FFECT OF BRAND IMAGE ON CUSTOMER SATISFACTION & LOYALTY INTENTION AND THE ROLE OF CUSTOMER SATISFACTION BETWEEN BRAND IMAGE AND LOYALTY INTENTION: A STUDY IN CONTEXT OF COSMETIC PRODUCT
JOURNAL OF SOCIAL SCIENCE RESEARCH. 2014;3(2):274-285
Effect of Brand Loyalty. Brand Awareness, Brand Image Against Brand Equity On Indomie Products
Archives of Business Research. 2023;11(1):
The effect of brand equity dimensions on repurchase intention
Diponegoro International Journal of Business. 2020;3(2):97-103
Study 1: Sector-specific Antecedents of Retail Brand Equity
Retail Brand Equity and Loyalty. 2016;31-55
Study 2: Reciprocity between Perceived Value and Retail Brand Equity
Retail Brand Equity and Loyalty. 2016;57-83
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Journal of Business Research. 2018;89:462-474
Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity
Journal of Marketing Strategies. 2021;3(1):29-43