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Kor J Aesthet Cosmetol 2012;10(1): 155-161. |
| 화장품 용기 디자인의 특성에 관한 연구 |
| 김경희 |
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| A Study on Features of Cosmetic Container Designs |
| Kyung Hee Kim |
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| ABSTRACT |
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In cosmetics, their container designs make consumers more pleased in a moment to see them, compared
with their descriptions. This is because they understand visually unique designs of cosmetic containers
as new sentiment. For recent years, in spite of consumer‘s’ rising interest in quality and functionality of
cosmetics, they seemed all much the same in quality. Such situation changed the awareness of consumers.
Then, cosmetic companies have been putting forth their energies for making creative designs of cosmetic
containers for consumers. Their designs will be also developed more variously and interestingly. With respect
to greater support to development of designs, their shapes are expected to get much more diversified. For
changes in shapes, it is necessary to develop more characters and designs to give strong expression on a
company’s image. In other words, with a character’s image alone, consumers are required to immediately
recognize the company’s cosmetics. Next, more visible colors are needed for cosmetic containers. In terms
of conditions of materials, even glass capable of expressing various colors needs a feeling of mystery. For a
mystique, elements with a feeling of oriental colors are required. Instead of following the West, it is necessary
to discover Korea’s original colors. For that reason, further searches for colors from nature of Korea should be
maintained. Using Korean-style materials, the pursuit of colors and shapes will lead to creation of much more
beautiful cosmetic containers. In addition to existing glass and plastic, Korean-style materials should be found.
Moreover, top-quality expressed with pottery, as well as materials such as wood and bamboos, should be
used, combined with new styles. Likewise, several elements will realize the differentiation of cosmetic container
designs. |
| Key words:
Container, Cosmetics, Character, Wood, Oriental |
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