| 미용실 이용자의 시설과 서비스 만족이 고객충성도에 미치는 영향 분석 -대학생 인식조사 결과를 중심으로- |
| 최재민, 유유정, 전연숙 |
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| The effect analysis of customer loyalty on satisfaction of equipment and service in a beauty salon |
| Jae-Min Choi, Yoo-Jung Yoo, Yeun-Suk Jeun |
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| ABSTRACT |
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This article aims to empirically analyze how the customer satisfaction of equipment and service in
a beauty salon effects on customer loyalty. To achieve this aim, we carry out a survey targeting
under graduate students. The empirical data have been analyzed by T-test and logistic regression.
There are the results that we have reached; First, There is an interrelationship between the customer
loyalty and individual attributes(p<.05). Second, the group with customer loyalty is higher customer
satisfaction rather than the group without customer loyalty(p<.05). Third, we confirm that the
higher service and equipment satisfaction, the higher customer loyalty(p<.05). In other word, as a
customer has the high service and equipment satisfaction, the customer loyalty becomes higher.
From this result, we suggest that a beauty salon management should have definite strategies to secure
regular customers who are amply satisfied with equipments and services of the salon. In the
equipment aspect, they need to raise their brand images and make their salons clean. On the other
hand, they need to raise the professionalism of their employes and provide services accurately and
friendly in the service aspect. |
| Key words:
Customer, Loyalty, Satisfaction, Equipments, Services |
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