Asian J Beauty Cosmetol. 2014; 12(6): 875-883.
Study on Women’s Preference on Baby Face with Makeups
Min Hee Cho, and Jin Hee Yang
ABSTRACT
This study analyzed the difference in preference on baby face with makeups targeting women in their 20s to 50s. First, 174 (54.4%) respondents saw the pink linear style eye shadow and pink round blusher as the most baby face looking image. Second, it was found that the colors are perceived more important than the style of makeup. In all types of eye shadow and blusher combination, the images with pink – regardless of the style – were preferred the most. This shows that the colors used in the makeup are a key factor that makes baby face. Among the different styles of makeup, the linear style eye shadow and round style blusher were preferred the most. Third, the preference differed by occupation, and the difference was statistically significant in the 0.05 significance level. All occupation groups preferred pink eye shadow and blusher, but the professionals preferred them more. Those in the fashion and beauty industry preferred the orange and pink combination compared to others, recognizing orange as a color that would make your face look cute and younger. I hope this study will be used to reveal the perspective of modern people on baby face and be utilized as a practical guideline for baby face makeup while also serving as the basic academic resource.
Keywords : Baby face, Makeup image, Color, Blusher, Eye shadow