Asian J Beauty Cosmetol. 2008; 6(2): 9-20.
A Study on the relationship between personality characteristics and cosmetic attitude
ABSTRACT
The purpose of this research was to investigate cosmetic attitude for women's make-up, relationship among personality characteristics and the degree of make-up. For this aims, one hundred thirty nine female were answered the questionnaire about a time that take for make-up and feel about women's make-up, image that desire to express in make-up, the degree of make-up. The personality characteristics on the degree of make-up were narcissistic personality and self-esteem, subjective well-being. Narcissistic Personality Inventory(NPI) for narcissism contains 1) exploitiveness & entitle, E/E, 2) leadership & authority, L/A, 3) superiority & arrogance, S/A, 4) self absorption & self admiration, S/S. The results were as followed; S/A and S/S were significantly related to degree of make-up. E/E and L/A were not significantly related to degree of make-up. Self esteem and subjective well-being were not significantly related to degree of make-up. Multiple regression analysis was conducted to examine the relationships between the personality characteristics and degree of make-up. Results indicated that S/A was found to have significant relationships with degree of make-up. Superiority & arrogance of narcissistic personality characteristics had the strongest impact on degree of make-up. That is to say, the woman who is more narcissistic would have more self aspects in roles, traits, physical features is more higher degree of make-up. And there was no difference in the degree of make-up by self-esteem, subjective well-being.
Keywords :
narcissistic personality, self-esteem, subjective well-being, degree of make-up
