Asian J Beauty Cosmetol. 2013; 11(5): 909-916.

Difference in Appearance Management Behavior in Accordance with Personal Color Awareness of Single Women of 20~30’s

This study looked into difference in appearance management behavior in accordance with personal color awareness of single women of 20~30’s. Overall personal color awareness was 3.68, which is higher than average. The recognition status is that 70.1% of people did not exactly know what personal color is. Awareness in accordance with population statistical characteristic was higher for people who are more open minded or have a friend of opposite sex. They rarely had any diagnosis experience. Overall appearance management behavior was highest for skin. The difference in appearance management behavior of makeup was highest in 20’s and of hair, cosmetic surgery, skin behavior was highest in 30’s. Overall appearance behavior management was high if they were open minded, have a friend of opposite sex. Difference in personal color awareness in accordance with appearance management behavior was sorted into a high group and a low group. Overall appearance management behavior and sub factor, such as make-up, hair, and skin-related behavior, was higher in the high group. Also, in accordance with recognition status, overall appearance management behavior and sub factor, such as make-up, hair, and skin-related bahavior, was higher. Furthermore, makeup and hair-related behavior was higher in accordance with diagnosis status.

Keywords : Single women of 20~30’s, Personal color, Appearance management behavior