Asian J Beauty Cosmetol. 2014; 12(3): 371-380.

A Study of the Image Differences among Preferred Hairstyles and the Factors Determining Preference for Bang Hairstyles

This study attempted to analyze the image differences among preferred hairstyles and the factors influencing the preference for a bang design hairstyle. In this study, the following results were obtained: This study showed that with regard to preferred hairstyles by age, those in their 20s wanted attractive and charming hairstyles while those in their 30s preferred more urban and modern hairstyles. In contrast, those in the older age group liked unusual and gentle hairstyles. When classified by gender, women natural, refined, elegant, lively and intelligent styles while men lovely, preferred manly hairstyles. When categorized by educational background, those with graduate school or above loved refined, neat, modern and attractive hairstyles while those with junior college wanted lively and lovely styles. Those with high school or below enjoyed young and active styles. In terms of domain which has an effect on the image of preferred hairstyles and the other domain which can easily change the image, they were expressed in bang hairstyles by gender, educational background, occupation and age. This study also showed that demographic variables were an important factor when determining the preference for a bang hairstyle with the styles with hair on the forehead, sides or back being preferred. Regarding the position of the parting, respondents preferred their hair parted on the left and additionally preferred the length of the hair to be up to eyebrows/middle of the forehead. The study also showed that tiled and horizontal bang styles were popular. When it came to hair color, brown and black were mostly loved. In terms of the image of bang hairstyles, a natural curl was preferred. This study is significant as the results would be useful in creating charming bang styles and can also be used as the basic data for the development of wig designs.

Keywords : Preferred HairStyle, Image, Bang Hairstyle, Element of Bang Hairstyle