Asian J Beauty Cosmetol. 2014; 12(4): 509-516.
Skincare Internal and External Control Factor, Behavioral Intentions and the Relationship Analysis of Skincare
ABSTRACT
The purpose of this study is of to predict the skincare behavior by applying to the skincare behavior the theory of planned behavior, the theory providing the systematic structure for identifying influencers on the human behavior, and making a concrete analysis of influencers on the skincare behavior. The data collected were analyzed with the use of the SPSS 18.0 program and the AMOS 19.0 program. The results were as follows: It was found that skincare knowledge and skincare experience of the factors judged to have an effect on the skincare behavior had a moderating effect in each path. An attempt was made to divide the level of skincare knowledge into the low level and the high level and compare their influence between both groups. As a result, it was found that skincare knowledge had a moderating effect in the relationship of skincare internal control skincare behavioral intentions and external control skincare behavioral intentions. An attempt was made to divide skincare experience into its presence and its absence and compare their influence between both groups. As a result, it was found that skincare experience had a moderating effect in the relationship of skincare internal control skincare behavioral intentions and external control skincare behavioral intentions.
Keywords :
Skincare behavior, Skincare behavioral control, Skincare behavioral intentions
